The Aberdeen SEO, internet marketing, social media and marketing experts

SEO, or search engine optimisation, is the art and science of optimising your content on your website and in other places on the web, so it is easy for search engines to read and rank.

If you get this right it can make a huge difference to your website traffic, the quality and quantity, and help generate lots more visitors, enquiries and sales.

There are 3 big search engines in the world, these are Google, Yahoo and Bing. Together these account for around 95% of all internet searches.

Not that long ago all you needed to do to get to the top of these big search engines was to target the right keywords and optimise your website content (title, description, keywords tags, page content, site structure, site map etc).

If you did these correctly then in time you would get listed with some good rankings.

Whilst these things are still important they are no longer enough. Today you need to develop and syndicate offsite content linking back to you, this is what gets you noticed and gets you to the top of the big search engine players.

The target is page 1, 2 or 3 listings, preferable page 1, anything else isn't worth having!

what effective seo requires today

Effective seo (search engine optimisation) now needs optimised onsite and offsite content, relevant and high-value content linking back to your web pages. When this is done correctly you will get page 1 listings in Google, Yahoo, and Bing, which carry 95% of all internet searches in most niches.

so how will we do that for you?

Well, we'll meet with you, ask you some important questions about your business and current marketing. We'll check where you are appearing at present, where competitors are, and the things people are looking for right now which you can provide.

Based on this (and a few other important things) we'll adjust your website, onsite content, tags, and other things the search engines read to improve your rankings. But we won't stop there.

We'll also create for you some offsite content which we can syndicate online, other people will start viewing, reading, listening to and using your content, and it will all link back to you. Search engines love this.

You will get direct traffic from some of this offsite content + the search engines will read and rank all this as well. It will directly improve your search engine rankings because you are increasingly viewed as an authority site for your niche. And with increased rankings you get even more targeted traffic.

It's a win win for everyone, the search engines get high-value, relevant content to serve to their search engine customers, you get improved rankings and much, much more targeted traffic.

the next step?

Just call us, we'll arrange to meet, review your opportunities and give you some ideas to get you listed and ranked highly. The first meeting is free, so call Ken Sturgeon today on +44(0)1224 708000