Paid Search (Pay-per-Click or PPC)

Paid Search is a unique form of advertising. And there are many different types of ads and models from which you can purchase.

Paid Search channels include Google Adwords (the ads on the right-hand-side and sometimes on top) which are also called sponsored listings. You can advertise on Google itself, so when someone types in say 'aberdeen marketing' your ad appears on the right-hand side or on the top of page 1. See the example below:

So your ad only appears when someone types in one of the keyphrases you are targeting. In this case I only pay for clicks on my ad, not when someone sees my ad. This is why this is often called Pay-per-Click.

There are many other places that you can advertise and use Paid Search opportunities. These include Facebook, LinkedIn, Google Content Network, other target websites that already get some of the traffic you want etc. It is also possible to pay per impression, rather than per click.

Many people do not know how to use Paid Search properly

Some think it does not work (it does), many target the wrong keywords, and most pay far too much because they do not concentrate on their Quality Score and setting up Ad Groups and landing pages properly.

PPC, however, done correctly, can be extremely profitable. We can have campaigns running within 24-48 hours, you will be on page 1 of Google, Yahoo and/or Bing for the keywords people are searching for. You can then present your solution to their problem when they are actively looking and generate new enquiries and sales overnight.

But you need to know how to do this correctly or it will end up costing you lots of time and money for little return. We currently have campaigns running that cost only £0.08 per click which convert at 8-10% and generate sales worth £2,500-£3,500 each.

Do the maths for yourself, 100 clicks costs £8.00, if you make 10 sales @ £2,500 each that’s £25,000 of new sales from an £8.00 investment (to be fair you have to add our costs for setting all of this up for you, but the ROI is still hugely impressive).

There are lots of opportunities in Aberdeen, Houston, other worldwide locations, for oil, oil and gas, other services to get new, high-value enquiries now. So take advantage now!

the next step?

Just call us, we'll arrange to meet, review your opportunities and give you some ideas to get you started quickly. The first meeting is free, so call Ken Sturgeon today on

+44(0)1224 708000